• Jess Raubenheimer-Free

Why Your E-commerce Business Needs a Great Website

If you're just starting out in your new business venture, you may know that you'll need a website to sell your products on. It can be tempting to use something cheap and cheerful, and not pay much attention to your website's design, layout and usability.

The problem with not paying attention to these things though, is that YOU WILL LOSE SALES.

On average, people will bounce (leave) from a website in 10-20 seconds.

Unless you draw them in. If they get there and they don't immediately see what you want them to do, they're gone.

This is even more important if you're running an e-commerce website. Your prospective customers need to get to your website and think "Oooh I need that!", not "Hmm what is this website about?"

Think of your website as your e-commerce store front. If someone was walking past a physical store selling only your products, what would you want them to see? You'd want them to see your products, lit up and shiny and saying "Buy me!" If you apply these same principles to your e-commerce site, you're much more likely to convert people into paying customers. Here are a few tips for making sure your website works for you instead of against you.

Showcase your best work

Remember what I said above? You have roughly 15 seconds to convince someone that they should stay on your website. If you have products that have previously performed well, showcase these on your home page.

Make sure you've got good photographs of your products, too. Dimly lit, grainy or boring photos aren't going to draw your audience in. Decide what sort of aesthetic you're going for, and stick with it. It'll be easier to stage photos if you have a consistent approach that you only need a few items for. Take your photos during the day when the lighting is good.

Create a simple product catalogue

It can be tempting to create thousands of collections for your online store, but this will just create overwhelm for potential customers. Keep your product catalogue simple, thinking about your target buyers. Group your products logically, and be clear about what the collection is selling.

For example, if you're selling home fragrance products you could create collections like "Diffusers", "Candles", "Wax Melts" and so on. It's clear what's included in the collection, so the customer can easily find what they're looking for.

Use a simple system!

I cannot stress this one enough. People do not have the patience to work out your online purchase system if it is complicated to use. There are some amazing systems out there, like Shopify, WooCommerce, Wix Stores and more.

The best part about using these is that the hardest part is done for you.

The experts have designed the purchase and checkout flow, and it works. Customers are familiar with the process and aren't going to get lost. Win win.

Create an attractive website

Your website needs to be compelling and aesthetically pleasing to draw people in. Pay attention to the finer details like fonts, font size, font colour, image quality, layouts, links and any other visual elements on your site.

Even better, if building a website isn't your jam, don't do it!

There are experts out there (myself included) who can do it for you. Obviously there are costs involved with getting someone else to build your website, but it pays off when you're making sales!

It can feel really daunting handing over cash to someone to build you a website, but most of us have your best interests at heart and want to build you a quality website to showcase your amazing work!

If any of this has resonated with you, and you want a new website or even just some changes made to your existing website, get in touch with me today!

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